There is a bit of a formula that I work to when designing a user interface/user experience for a customers website, it's a combination of creating a site that portrays your branding well, and provides seamless functionality. I'm gunning to create a site that delivers maximum organic search engine results, but is also engineered to curate an experience and convert leads once visitors land on your site.
VARDA SCHOOL OF HAIRDRESSING
ART DIRECTION, UI/UX DESIGN
While working at Hamilton based Annex Group, I designed a custom website solution for Varda School of Hairdressing. The site is geared to grab the attention aspiring hairdressers and barbers with beautiful imagery, and to also engage them immediately with the site by putting the information they are after front and centre on the homepage.
VISIT THE SITE HERE
PRODRIVE GOLF
ART DIRECTION, UI/UX DESIGN
The competition for online sales of golfing equipment is tough, so designing a website that not only looks high-end, has to perform just as well. This is another site I designed while working at Annex Group.
VISIT THE SITE HERE
KOWHAI TUI CHILDCARE
ART DIRECTION, UI/UX DESIGN
Creating a mood and tone that conveyed the principles of Kowhai Tui's Waldorf methodology guided the design of this site. Using real images of the childcare centre gives parents a unique insight into this special place.
VISIT THE SITE HERE
WINDSOR PARK STUD
ART DIRECTION, UI/UX DESIGN
Windsor Park Stud had a distinct idea in mind when it came to the presentation and functionality of their website, and working closely with them, I was able to deliver a champion site!
VISIT THE SITE HERE